Each year during the holidays, Santa Claus rides the firetruck through town for the annual Santa Run and makes a stop at Brendan's 101 to collect "Toys for Tots" and on New Year's Eve, Brendan's hosts the town's "Time Square Ball Count Down". Family, friends, neighbors and customers from near and far - bear the winter temperatures to spend the final countdown of the old year and ring in the New Year with song and cheer!
Brendan's 101 follows its predecessor, Mrs. Craw and contributes generously to numerous local drives such as,
The Greensledge Light House Preserve Society, The Farm Creek Fund, Shakespeare on the Sound, Rowayton Little League,
The Rowayton Civic Associations Summer Music Festival, all Community Schools, Bayley Beach Playground improvements,
the Memorial Day Parade (float participant), the Fourth of July Fireworks, and each year at the towns fund raiser,
the River Ramble - Brendan's 101 donates the coveted "Golden Cone" which biders pays the top bid for an ice cream cone a day for life!
There are currently over 30 Golden Cones in existence!
Rowayton's social and cultural history live on today at Brendan's 101.